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Jason Taylor
Tribal Brands
Sheri Dupart
Tribal Brands



Strategic Collaboration Will Emphasize Key Vertical Applications For Major Retailers, Government Security and Enterprise Brand Management Users

SEYBOLD EXPO, SAN FRANCISCO, CA – December 4, 2001 - WebWare Corporation, the leading Brand Resource Management (BRM) technology company, and eVision, the leader in visual search technology, today announced that the two companies will collaborate to offer clients enterprise level visual search, analysis and distribution solutions. Together they will focus first on applying their technology solution to help global retailers verify proper implementation of point-of-sale (POS), to enable certain image verification functions for government security organizations and to aid enterprise leaders in streamlining their brand compliance systems.

WebWare will integrate eVision's eVe™ 3 Professional visual search solution into the current 3.0 release of its WebWare MAMBO™ BRM software. Using eVision's technology, WebWare MAMBO users will be able to search for and manage their brand assets using visual content in addition to text metadata. By selecting an example "query image," users will rapidly search across their WebWare MAMBO asset repository and return a set of sorted images and videos based on visual similarity to the query image

The new functionality will provide clients with another powerful and effective way to ensure consistent global branding, a critical component of Brand Resource Management. WebWare will offer eVision's eVe 3 Professional as a value-added component available with its installed technology products.

"We are very excited about working with WebWare to incorporate our visual search solution into their WebWare MAMBO technology," said Dr. Mat Malladi, eVision co-founder and CEO. "Our search technology raises the bar for a new, more efficient way to search for critical brand assets -- visually."

"This partnership is another example of our dedication to meeting client needs and the extensibility of our BRM platform," said Lauren Flanagan, Chairman, President and CEO of WebWare Corporation. "Several of our clients expressed interest in having a visual search facility. The WebWare MAMBO platform allows us to readily integrate best of breed components such as eVision's eVe 3 Professional in order to offer a complete solution to ever changing client needs."

WebWare provides strategic value and personalized service to industry leading clients including Amgen, Boeing, Dupont, Martha Stewart Living Omnimedia, NFL, NTT, PentaMark Worldwide and The Jim Henson Company.

eVision's eVe 3 Professional employs unique Visual Vocabularies to search across media collections. Visual Vocabularies let users initiate searches using text or with a visual query that may be captured, scanned or imported from a file. eVe 3 Professional then searches for visual content based on color, texture, shape and object type faster than any other visual search technology on the market.

rich media brand assets across global markets using the Web. WebWare provides its clients with numerous ways to collaborate around brand assets with customers, vendors and partners ­ creating a seamless, global, wired branding supply chain. Complete BRM from WebWare also includes a comprehensive set of Best Practices that optimize the creation, safeguarding, distribution and profitable reuse of brand assets.

About eVision
eVision was founded in 1999 by a group of experts who have dedicated more than ten years of research to visual search technology. eVision's exclusive technology is the culmination of extensive research in the signal and image processing, pattern recognition, and computer vision fields. The proprietary technology distills images into their representative visual characteristics based on object, color, texture, and shape. eVision's revolutionary solution meets the needs of the $11 billion visual search technology market, including the Web-based search engine, Original Equipment Manufacturer (OEM), media asset management, and high-margin vertical market segments. For more information on eVision the Company or technology inquiries please visit our Web site at:

About WebWare Corporation
WebWare wires the global branding supply chain, transforming the way companies approach, implement and manage brand assets. WebWare has cracked the code on global Brand Resource Management by providing organizations with solutions to organize, secure, publish, distribute, share and store brand assets over the Web. Users can now account for and disseminate brand assets more efficiently, eliminating the redundancy that consumes up to 35% of marketing dollars. * WebWare's technology frees companies to focus on what really counts: creating consistent and powerful communications that build brand equity, loyalty, sales and profits.

WebWare's flagship product, WebWare MAMBO™ , works in any language and is fully Unicode-compliant, supporting double-byte languages such as Japanese. Distinguished by its scalability, object-oriented architecture, multi-platform and database compatibility, WebWare MAMBO is available as an Installed software product and as an Outsourced solution for those looking to gain BRM profit without the pain of IT expense and maintenance.

Founded in 1996, WebWare is a venture-backed, privately held company based in Sausalito, California, with additional domestic offices in Boston and Los Angeles, and international offices in Dublin, London and Jerusalem. For further information or a demonstration, please visit or e-mail