AND BLUE SCOPE TEAM TO DELIVER NEW SOLUTION FOR MANAGEMENT OF
VISUAL MARKETING ASSETS
Visual Search, Marketing Effectiveness Leaders Join Forces, Technologies
OAKBROOK TERRACE, IL & SAN FRANCISCO, CA -
November 27, 2001 - eVision, the leader in visual search
technology, and Blue Scope Technologies, Inc., a leader in marketing
effectiveness solutions, today announced a partnership in which
the two companies will integrate their offerings within the
Blue Scope Marketing Effectiveness solution.
Until now, very little attention has been paid
to developing a platform for optimizing marketing processes,
collaboration, and visibility and eliminating marketing inefficiencies.
One of the primary areas of inefficiencies is the management
of visual assets. These inefficiencies divert marketing teams'
away from their primary focus of executing programs that sell
products and services. A lack of integrated strategy, execution,
and controls causes marketers to spend as much as 30% of their
time searching for, tracking approval of and making comments
By combining their visual search and image context
technology with the Blue Scope PAR enterprise application, eVision
and Blue Scope will create a powerful alternative to text search
that significantly improves the user experience for marketers
and provides a cost- and time-efficient option to finding the
content they need.
"With the addition of Blue Scope's marketing effectiveness
solution, we can offer our existing and future customers a best-of-breed
solution that makes sense to marketers around the globe," said
Dr. Mat Malladi, eVision's CEO and co-founder. "Through our
commercially available object-based visual search solution,
we're the only technology that will allow customers to search,
find and retrieve visual assets based on content and context.".
Traditional image repository methods using basic
tags such as "man with phone" offer marketers no visibility
into how the image was used in previous campaigns, who used
it, how effective it was and what other uses of the image are
planned. Blue Scope's PAR system addresses this issue by providing
an accurate, easily understood context for each image. eVision's
eVe technology makes utilizing the assets element of PAR even
easier through a rapid and automatic visual indexing process.
"We view this partnership with eVision as
very strategic to the growth of our Blue Scope PAR offering,"
said Michael Shaw, CEO of Blue Scope. "Blue Scope's goal
is to free marketers to focus on creating value by driving demand
and impacting sales. Adding a very user-friendly visual search
capability to our enterprise application creates the potential
for tremendous cost and time savings in the area of visual asset
About Blue Scope Technologies
Founded in 1999, Blue Scope Technologies, Inc. is a leader in
Marketing Effectiveness solutions. The Blue Scope PAR™ system
provides a robust enterprise application that is focused on
two critical aspects of marketing; effectiveness and efficiency.
An easy to use, highly functional application for Process Management,
Asset Management, and Resource Management (PAR™) for leading
marketing organizations. Blue Scope Technologies is based in
San Francisco, California with offices in Austin, Texas, and
Los Angeles, California. For additional information, please
eVision was founded in 1999 by a group of experts who have dedicated
more than ten years of research to visual search technology.
eVision's exclusive technology is the culmination of extensive
research in the signal and image processing, pattern recognition,
and computer vision fields. The proprietary technology distills
images into their representative visual characteristics based
on object, color, texture, and shape. eVision's revolutionary
solution meets the needs of the $11 billion visual search technology
market, including the Web-based search engine, Original Equipment
Manufacturer (OEM), media asset management, and high-margin
vertical market segments. For more information on eVision the
Company or technology inquiries please visit our Web site at: